By the end of 2027, many leading beverage brands, including Coca-Cola, PepsiCo, and Red Bull, are adopting QR codes and other 2D barcodes as part of the GS1 Sunrise 2027 initiative. These digital codes go beyond traditional barcodes by enabling faster retail operations while giving consumers instant access to product information, nutrition facts, recycling guidance, authenticity verification, promotions, and sustainability details with a simple smartphone scan.